Pishrero Junerero

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Ul'dah-transparent.png Pishrero Junerero
"The soundest of business strategies are the ones where everyone comes out happy. Loyalty has no price, after all!"
Gender Male
Race Lalafell
Clan Dunesfolk
Citizenship Ul'dah
Age 32
Nicknames Pishie
Occupation Merchant.
Guardian Deity Nald'thal, the Traders
Marital Status Single, Interested
About The Player


Pishrero Junerero, known to close friends as Pishie, is a kindly businessman operating out of Ul'dah, with operations in the silk, crystal and armaments trade.

Having been raised in a family who focused solely on business, he lived a neglected childhood with complete understanding of the business world. While working with his parents' business, he learned to be a ruthless negotiator, and was initially doing his family proud with his ways. However, upon finding out what his unforgiving nature had inflicted upon others, he was torn, and his strategies softened. Though his parents did not outright cast him out, they were strongly suggesting that he finds another company to run, and so he began his own business which he decided would be with the mindset of being fair and honest with all comers.

Given his fair treatment of workers and reputation of offering reasonable prices all the same, word in the markets began to spread, and alongside friendly companions he now finds himself a target for people whom he is challenging for authority, thus began his learning to find a means of protecting himself, though he still relies on his friends to aid him should he ever be in need. Even today, he seeks to strengthen his position monetarily so that such challenges would begin to raise more questions with the Immortal Flames, and one day bring about the destruction of the corruption that plagues the city.

As the head of June's Crafts & Arms, it is Pishrero's mission to bring fairness, honesty and justice to the business world within Ul'dah, and he will seek to achieve it, come whatever may.


Being a businessman, he is ruthless in how he acts upon the negotiating table, ensuring that all receive fair compensation for the work provided and not giving an ilm otherwise. He has high regard for the value of people and loyalty, understanding that a good business partner is one that you want to keep around the table, while those who take advantage of others will eventually reap what they have sown. Even he believes that operations like the Brass Blades and the Monetarists will eventually crumble should they eventually push too far or their many crimes get exposed, to whom he unwillingly opposes on a routine basis.

As cold as he is in business, however, he is a friendly sort outside of it, being a cordial and approachable figure to almost everyone, if a little two-sided in personality, where he can either be serious and considerate, but forget to laugh once in a while, or jovial and merry, but sometimes leaves his manners at the door. He is immensely understanding of others, though, and for those whom are close to him, he would shield them with his caring heart and his skill at arms, not wishing for anyone under his wing to suffer.



Being at 86.9cm, Pishrero is not going to reach any high shelves any time soon. Though not one for overly exerting himself, he keeps himself in good shape and better health, having long understood that he cannot hope to run a business if he's not going to keep healthy while doing so. He does like the look of reds upon him, and so will favour these above most other colours, though he mixes in black to keep a professional appearance to him. This also stands true for his hair and the choices in hair style that he would go for on a regular basis, preferring to look neat and professional while still carrying an air of approachability to him.

While not having any overly distinguishing marks, he is notably long-eared for his kind, though he rarely ever decorates them in any jewelry, choosing to opt out of such extravagance typically. His eyes are a stark contrast to the rest of him, being of an emerald hue, and he avoids the use of anything but cleansing concoctions upon his face to keep his appearance as pure and clean as possible.

Given his position, he has to ensure that he keeps up appearances, and so much of his wardrobe is to reflect his status and position, being that of a professional outlook while maintaining some semblance of expression. When going into business for the first time with a partner, or while tending to assigning duties among the staff, he prefers to keep a strict professional suit that he would wear to give that strong first impression. Once the deal is struck and all parties satisfied, then he would relax a little and enter more cordial relations with them, still keeping professional yet being a more modest, relaxed garment of some variety of his choosing.

Posture Habits

  • Carefree and jovial.
  • Calm, cool and collected.


Having been advised to leave his family's business, he began the foundations of June's Crafts & Arms, which has been his priority ever since. With the silk aspect of this business, he caters to the fashion trends, competing with other clothiers in the region but being fair to the majority of the competition and setting comparable prices to them, understanding that choice should remain with the consumer. Of the three, this is the section that he finds the least trouble in, ironically, with the competitive markets being enough of a challenge to test his ability to lead yet not outright challenging his position.

In the arms trade, however, he has found quite the difficulty. Between negotiating mineral contracts and the persistence of the Monetarists and the paid elements of the Brass Blades doing regular inspections and scrutiny over this side of the business, constantly seeking a reason to bring Pishrero out of the market. Despite this, however, he has yet to find himself showing a weak point to their harassment, instead only proving in some instances that they were trying to sabotage his operations, to which the Flames have become aware of over the years.

Of course, the crystal operations are as hazardous as ever, given everyone's interest within them, including the beast tribes. Having also suffered from the occasional raiding party of Amalj'aa in the past gave him reasons to invest in some form of martial training, so that he may also work to prevent such things from happening again. It is this experience that he works to protect himself and his business, and has aided the Eorzean Alliance on several occasions, both monetarily, via supplies and even loaning his own skills personally to the defense of his home as a non-commissioned member of the Flames.



At a young age, Pishrero had been fascinated with the arcane arts, finding himself learning about spell casting from his mother's side. Though he has not forgotten what she has taught him, he felt that the ruthlessness of the kind of arcane power at work might have been having an effect on the family business, and has since sought another path in this as well. This is when he heard about crimson duellists and, upon a chance meeting with one, had taken up the talents and skills of balancing white and black magic. Combined with the finesse and talent required to master this art, it has entranced Pishrero and has become his go-to choice when it comes to talents he would utilise in situations where force is a requirement from him.

He has not forgotten his experiences with his family, however, and is not afraid to tap into that nature should he require ruthlessness in purging a corrupt element that refuses to back down before him. He has also taken an interest in arcanima, having chanced upon an intriguing tome one day and studying it with a vested interest. In this regard, when it comes to having options on how he wishes to operate, he has several that work across a distance, and arguably his talents with the rapier mean he can also handle himself a little at close range.

However, it is worth recalling that he is, indeed, a lalafell. This does come with the common weaknesses of not having a very strong frame, and he would likely not handle himself well in a straight fight with an experienced melee combatant. He does, however, make up for this frailty with his remarkable agility and keen senses, able to hear an opponent's shift in posture before they even commit to a strike against him, which has served him well against the Monetarist agents seeking to take him out quietly. His honest nature, however, has meant that he has yet to obtain conclusive evidence of their involvement, and so the struggle with them continues ever on.



  • Jovial, honest company.
  • Respect and courtesy.
  • Responsible businesses.
  • Talented individuals.


  • Handouts or freebies.
  • Monetarists, Brass Blades or any form of corruption.
  • Anything opposing his likes.


  • Gold Saucer visits.
  • Development of new ideas.
  • Aiding people in need.
  • Making new friends and alliances.
  • Acrobatics to navigate tall people's structures.


  • A talented arcane practitioner, able to weave black and white, though primarily a black magic user.
  • Agile and swift, through training to be evasive when in direct confrontation with another.
  • Calm and collected negotiator, able to navigate the worst of negotiating pitfalls.
◢ Common Rumours
"Ah, the fellow that runs June's Crafts & Arms? Such a friendly fellow, actually."
"I would never trust a businessman, and someone has kind has him has to have some dark secret...Remember Teledji Adeledji?"
"Cannot fault a guy who respects the needs of the consumer. I might purchase some of his wares one day."
◢ Uncommon Rumours
"Didn't he lend his support to the Gyr Abania campaign? I wonder where he got such wealth from..."
"I would not like to be in his shoes. Everything he does is bound to set the Monetarists' plans askew."
◢ Rare Rumours
"I thought I saw him personally aiding the Eorzean Alliance in their Gyr Abania campaign. Such a rare sight, a merchant fighting the good fight."
◢ PC Rumours
(None yet. Have one to contribute? Let me know!)


Family     Love     Platonic     Failed     Good     Neutral     Poor    


Zazaroni Fufuroni (54)

While a caring father in some regard, he felt far too focused on the business and trying to broker deals where he could, having to contend with the ruthlessness of the Monetarists at every turn. This is perhaps the reason why he had turned colder towards Pishrero later on in life, eventually pushing him to take his own path in life. It was during one of his drunken tirades that he enforced Pishrero's name prior to his birth, leading to the unconventional name being passed on.

Jejeri Jeri (53)

With Pishrero being a product of young love, Jejeri was the doting mother whom treasured her firstborn, in spite of the tirades and competition that Zazaroni was dealing with daily. It was this caring nature that led her to teach her sons and daughter to protect themselves eventually, although a mishap with one spell caused her to turn cold and ruthless, soon joining her husband in the business market as a reflex to cope with the grief, having never explained to him or anyone what transpired. Pishrero never quite felt as close after that.

Cucuru Curu (25)

Second born of the family, Cucuru was far too gentle to ever follow in the family business, and had since set herself to the task of aiding her family in whatever other way she can, be it tending to the household or caring for their well-being, the compassionate soul about her aiding in making sure her parents did not get too out of hand. Her and Pishrero get along really well, despite his move to start his own business, and the two keep in regular contact regarding the family.

Zazajeri Fufujeri (Status Unknown - 12 at time of going missing)

Second son to the family and third born of the family, Zazajeri was always an eager, instinctive child, rarely thinking much about what he was doing before it was done. It was this "act now, think later" attitude that led to the events that sent him through a mysterious black portal and led to him not being seen again since, and brought about the changes across the family line.

Love Interests


Rorosa Rosa (25)
Tiny Blue (??)
Nonogiri Ninigiri (??)




Please note that all information below is not entirely knowledge that PC's will know, this information can only be learned IC and is kept here for documenting purposes

The Family Business (0-25)

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June's Crafts & Arms

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